Ermenegildo Zegna HQ / Antonio Citterio Patricia Viel and Partners + Beretta Associati

© Leo Torri

© Leo Torri

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title=”© Leo Torri “

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title=”© Leo Torri “

alt=”© Leo Torri “

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  • Structure: Redesco

  • Lighting Design: Metis lighting

  • General Contractor: Colombo costruzioni

  • Facades: Tosoni

© Leo Torri

© Leo Torri

The former Riva Calzoni re-conversion, in Milan, has produced a business district, almost entirely dedicated to the fashion field, through a new interpretation of  industrial areas of a peculiar worth.

© Leo Torri

© Leo Torri

Plan 0

Plan 0

© Leo Torri

© Leo Torri

This project, studied out for Ermenegildo Zegna, substitutes an existing shed, impossible to be preserved because of  the complexity of its structures, with a completely different space which, with its two buried levels of parking lots, takes up the previous disposition of volumes. The brand new building, even if reproducing the profile of a shed roofing, gives a fresh interpretation of spaces organisation.

Section

Section

Totally set in a courtyard system, the structure overlooks the street only by a long glass tunnel which opens itself on via Stendhal through a narrowed foyer. The long tunnel, on four levels, holds flights and footbridges connecting the showrooms’ area to the offices’ building.

© Leo Torri

© Leo Torri

As a matter of fact, Zegna’s headquarters in Milan have a showroom for each of its collections, the commercial offices, the public relations and a presentation area on the ground floor, conceived as a real theatre. All the functional spaces develop around an inside court-terrace which corresponds to the covering of the theatre and gives an inside overlooking to the different activities.

© Leo Torri

© Leo Torri

The external front of the building comes out to be a very closed one. Only partly glazed and treated with reflecting materials, this façade exploits the inclined plane shapes to reflect the surrounding industrial scenery, creating, this way, a strong effect of abstraction that “dissolves” the new building outline into the surrounding context.

© Leo Torri

© Leo Torri

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